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Our Privacy Policy

Last Updated: Mar 25, 2024

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Who Is Collecting My Personal Data?

Indie Lee & Co. ("us," "we," or "our") offers and maintains the website(s) located at www.indielee.com, including all subdomains and subparts (collectively, the “Site”). When you visit the Site or otherwise engage with us, you may choose to provide us with personal data that identifies you. This Privacy Policy explains how we process and use your personal data, and it applies regardless of how you access the Site. Please take time to read this Privacy Policy carefully. BY CHECKING THE BOX PROMPT BEFORE SUBMITTING DATA TO US, YOU EXPRESSLY AGREE TO THE COLLECTION, USE, DISCLOSURE, RETENTION, AND DESTRUCTION OF YOUR PERSONAL DATA SUBMITTED TO US IN ACCORDANCE WITH THIS PRIVACY POLICY.

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data
  • Physical and Audio Data, including physical characteristics or descriptions, audio recordings, video recordings, and photos
  • Protected Classifications and Other Personal Characteristics, including age
  • Health Data, including physical or mental health condition or diagnosis
  • Consumer Communications, including direct communications with your consumers
  • Inferences from Other Data, including inferences created from other personal information collected

Cookie Policy

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks, Retail Partners, and Sales & Marketing Tools.

The categories of information we may collect include:

Ad Networks

  • Personal Identifiers, including Name and Email address

Retail Partners

  • Personal Identifiers, including Name, Email address, Postal address, and Telephone number
  • Commercial Information, including Purchases

Sales & Marketing Tools

  • Personal Identifiers, including Name, Email address, Postal address, and Telephone number

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location dataWe delete or anonymize data concerning your use of our website within 15 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number, General location data, Direct communications with your consumersWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 15 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Credit or debit card number, General location data, Physical characteristics or descriptions, Audio recordings, Photos, Video recordings, Age, Physical or mental health condition or diagnosis, Direct communications with your consumers, Inferences created from other personal information collectedWe keep customer feedback and correspondence with our customer service for up to 15 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, General location data, Physical characteristics or descriptions, Age, Direct communications with your consumers, Inferences created from other personal information collectedWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Physical characteristics or descriptions, Photos, Video recordings, Age, Direct communications with your consumersWe retain review, survey, and feedback data for up to 15 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online IdentifiersWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Conducting Surveys
  • Creating Customer Profiles
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Improving our Products & Services
  • Marketing Our Products & Services
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersBusiness Operations Tool, Cloud Computing & Storage Providers, Collaboration & Productivity Tools, Commerce Software Tools, Communications Tools, Contractors, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, Payment Processors, Sales & Marketing Tools, and Shipping ServicesAd Networks, Business Operations Tool, Co-Marketing Partner, Collaboration & Productivity Tools, Payment Processors, Sales & Marketing Tools, and Shipping Services
Internet ActivityCloud Computing & Storage Providers, Commerce Software Tools, Communications Tools, Contractors, Customer Support Tools, Data Analytics Providers, Payment Processors, and Sales & Marketing ToolsAd Networks and Co-Marketing Partner
Commercial InformationBusiness Operations Tool, Cloud Computing & Storage Providers, Collaboration & Productivity Tools, Commerce Software Tools, Contractors, Customer Support Tools, Payment Processors, and Sales & Marketing ToolsAd Networks, Business Operations Tool, and Payment Processors
Financial InformationCommerce Software Tools, Contractors, and Payment ProcessorsNone
Location InformationCloud Computing & Storage Providers, Commerce Software Tools, Communications Tools, Contractors, Customer Support Tools, Data Analytics Providers, Payment Processors, and Sales & Marketing ToolsCo-Marketing Partner and Collaboration & Productivity Tools
Physical and Audio DataBusiness Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Communications Tools, Contractors, Customer Support Tools, and Sales & Marketing ToolsCollaboration & Productivity Tools
Protected Classifications and Other Personal CharacteristicsBusiness Operations Tool, Commerce Software Tools, Communications Tools, Contractors, Customer Support Tools, and Sales & Marketing ToolsCollaboration & Productivity Tools
Health DataBusiness Operations Tool, Communications Tools, and Customer Support ToolsNone
Consumer CommunicationsBusiness Operations Tool, Cloud Computing & Storage Providers, Commerce Software Tools, Communications Tools, and Customer Support ToolsCollaboration & Productivity Tools
Inferences from Other DataCommerce Software Tools, Communications Tools, Contractors, Customer Support Tools, and Sales & Marketing ToolsCo-Marketing Partner